Optimization Budget：

    Pre-launch booking placements were initiated, and after going live, ASA and other media channels began multi-channel cooperative promotions simultaneously. Based on the better-performing conversions during the booking period, concentrated preemption was carried out, focusing primarily on core volume-generating keywords for key placements.

  Service Highlights：

    ASOASA optimization combination: cooperation in the early stage of the product click to install the conversion rate is low, through the comparison test found that the main reason is the lower rating led to the user's trust is not high, thus leading to the installation cost is too high, through our arrangement of the core countries after the rating optimization, the product rating from 2.5 to 4.9, and so far remain at the level of 4.9, which in turn improves the conversion effect of the product, the installation rate increased from 30% to 60%, greatly reducing the cost of buying volume. New market traffic dividend acquisition: In April '24, Apple newly opened ASA advertising space in Brazil and other Latin America, we suggested our client to build a good advertisement series in advance, and put it on the Brazilian market at the first time after it was officially launched, and we got the exposure dividend at a very low price, and opened the product's popularity in the Brazilian market in one go, and the cost of buying volume and conversion was much lower than that in Asia, Europe and the United States.

Service Highlights：

   For online cloud mining TOP product, the product mainly aimed to get sufficient amount of registered and recharged users, through the keywords of online mining, virtual coins, exchange platforms and e-wallets, and different bids to buy volume, compared with the back-end conversion data and actively tuning, and ultimately the average daily consumption from 100 to 1000+, successfully meet the demand for volume; Accelerated review: the product was temporarily shelved by Apple due to the built-in recharge problem, and actively appealed and accelerated the appeal with our assistance to help the product quickly complete the update and shelving to avoid the loss of core users. The product was temporarily taken down by Apple due to the built-in recharge issue. With our assistance, we actively appealed and accelerated the appeal to help the product quickly complete the update and shelving to avoid the loss of core users.

Service Highlights：

    Placement process products by the local policy reasons were taken off the shelves, after the recovery of the product list was seriously affected, resulting in a serious decline in the conversion rate, we re-build the account according to the performance of the keywords at all levels, adjust the build mode, so that the account conversion rate gradually restored to the historical state, some history of the volume of lesser volume or not out of the volume of the keyword volume level has also been a very big boost.

    Service Highlights：

    Pre-placement of branded terms for traffic protection and defense;
    In the later stage, we focus on increasing the traffic proportion of non-branded words and stabilizing the cost;
    Test non-branded words in batches, give priority to direct competitors and high heat industry words and currency types of keywords to expand the amount of cost performance is moderate, followed by the price, volume on the stability of the main use of broad matching to gradually expand the amount of expansion of the word, the data performance of the better words to build a separate group to run the amount of data, the purpose is to reduce the cost of the account under the circumstance of the account to ensure that the stability of the other assessment dimensions.

   Optimization Strategy：

    Heat: cover medium-high heat exchange/cryptocurrency keywords. With core industry words + core competitor words as the main optimization direction, through the ASA test bandwidth keyword "bitcion" is the most important industry words for trading products, the keyword rose to TOP1 position and stabilized under our optimization. At the same time, keywords such as "bybit" and "kucion" were optimized to within TOP3.

Optimization Strategy：

Optimization direction is based on the head of the competitor's words, mainly placed in Southeast Asia, prioritizing the selection of the competitor's words with high user group overlap, to seize part of the competitor's traffic, assisted by the addition of the pan-financial words "bank" and "bitcion" to optimize the keyword range, to maximize the exposure of the product to obtain user conversions.

   Product Features.
    A globally distributed stock trading app developed by Futura Securities, which supports multi-market trading such as U.S. stocks and Hong Kong stocks. It has a large user base and occupies a large market share in T1 countries.
    Optimization Strategy.
    Optimize with core industry terms + core competitor terms, and place in T1 countries around the world. By identifying the attributes of app classification, we pinpointed the most important industry words "stocks" and "trading" for stock and securities products, and the head competitor "webull" and "LUMINE® Securities". Under our optimization, the keywords rose to the TOP1-2 position and stabilized.

    Service Highlights：

    At the initial stage of product placement, we do not receive attribution, and if the back-end data cannot be seen, we will give priority to optimize the download cost and focus on increasing the proportion of exposure for the big words in the industry with good local performance, so as to improve the quality of product traffic. With the broad and intelligent matching and other modes of all-round expansion of undiscovered phrases added to the precise test volume.